About Us

BeautyHype is the latest site from the same team that brought you Grooveeffect, and its primary editor is Ivy who also writes for Grooveeffect. Right now we're in a soft-lauch beta, so feel free to send us any suggestions for the site!

About Ivy

Ivy's natural eye for trends in fashion, music, and culture first developed out of the streetwear of the mid-90's rave and club scene, and was honed to perfection in her years studying fashion in Chicago and San Francisco. Since finishing school, she has worked at several online fashion editorial and entertainment start-up companies in San Francisco.