About Us
BeautyHype is a visually-driven beauty site dedicated to bringing you the best in premium, luxury, eco-friendly beauty brands, and innovative makeup looks.
Ivy Rashid
Founder and Creative Director
Ivy's passion for makeup started with a red lipstick she insisted her mother give to her as a birthday present when she was only a few years old. Since then she has been interested in beauty and the science behind it. As a teen she developed an interest in photography and retouching images of her friends and family using Adobe Photoshop. Ivy's natural eye for trends in fashion, music, and culture was honed to perfection in her years studying fashion at universities in Chicago and in San Francisco. She wanted to mix all her passions and pursue a career that would entail all her interests - beauty, fashion, graphic design, and photography. What started out as a hobby is now 2 fully established editorial websites with a unique visual approach - BeautyHype and Grooveeffect.
Ivy has also worked at a number of companies in the online fashion media and editorial industry, working with everything from upscale fashion to independent labels to celebrity and entertainment. In addition to BeautyHype and Grooveeffect, she currently manages the fashion, beauty, and shopping categories at the #1 women-focused media company on the web.
Annah Valentino
Beauty Editor
Annah developed her love for makeup artistry as a child when she marveled at her grandmother's shades of red lipstick and her mother's prominent black liner. Growing up in an artistic family she began to paint portraits - realizing her passion to paint faces and create beautiful images. She attended several art schools in Chicago and San Francisco where she studied graphic design, film and animation; enveloping herself in the creative world.
Annah has now been in the beauty industry for nearly a decade with jobs ranging from commercial and fashion print, runway shows, and film/video work. She has traveled extensively and worked with designers, agencies, multi-million dollar corporations, film studios and record companies.
She is constantly researching the industry to always be up-to-date on trends and skin care and has helped thousands of men, women and children to be discovered and move onto successful careers all over the world.
Her work and a shorter version of this bio can be found on www.belleface.com
Past Contributors
Michaela Pommells
Contributing Writer
Samantha Cabrera
Contributing Writer
Site Design
Ivy Rashid and Sean Mulholland
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